The 2016 campaign #WANNASPRITE was created to break the barrier between brand and consumer by acknowledging the use of influencers and speaking in an open way to pull viewers into the set. The Weiden + Kennedy TV spot was cut down for social use and the team and I worked to translate content into social first posts that speak to AA Teens. The campaign featured two spots, one with LeBron James and Influencers, the other with LeBron and Lil Yachty in an ice cave. 

Nothing beats the summer heat like a #cool #crisp #refreshing ice cold Sprite. Through the summer we were tasked with creating a series of content that focused on cutting through the heat and on the intrinsics of Sprite. This launch content was spread through the summer months and featured on Facebook, Instagram, and Twitter. 

The 2016 campaign of #BeMoreThanOneFlavor was kicked off with four new Fantanas in the form of social media influencers Jordan Fisher, Coco Jones, MyLifeAsEva, and LaurDIY. The campaign launched by Fitz Co. focuses on embracing what it means to be more than one flavor and the role of my team was to translate the content to social platforms and build off the influencer's personalities. 

#DrinkOutsideTheLines was launched to show what Vitaminwater represents, a conscious decision to push boundaries and embrace different attitudes during different moments. Aaron Paul was the face of the movements and is featured in the TV spot showing off his moves on a gym treadmill and inspiring others to put a unique twist to their everyday routine, or DrinkOutsideTheLines. 

#InsideIsEverything has given ZICO Coconut Water a new identity in 2016. Jessica Alba and her company Honest Co. has partnered up with Jessica to push positive messages of self love and to always remember that everything you need is already inside you. 

This portion of my portfolio showcases some of the work I have created in Print, Package Design, Collateral, and Product/SWAG. Each brand I have worked with has had an opportunity to produce some unique pieces of work that showcase the variety of my design skills.

Cohiba Suena is a rebranding project for a commemorative cigar release at the South Beach Food Festival in Miami, Florida. The focus was to use five cultural aspects of Cuba and connect those with modern Cuban American artists to create a new vision for the company. Each night would reveal a new cigar and the physical space would totally engulf the customer's senses to embody Cohiba Suena identity through projection mapping, fine art, and sculpturally unique environments.